Dallas Data Center

Data has become increasingly valuable as both a business asset and as a competitive differentiator. Its intrinsic value is being acknowledged in the form of stricter government, industry, and company standards for protecting and preserving it. As a result, organizations are generating and keeping more data than ever before, and every sign indicates that data growth will only accelerate in the future.

In challenging economic times, this confluence of rapid data growth and the need to keep it safer, longer has created a "perfect storm" for IT leaders, who must find resources to store and manage all this data while keeping costs under control. To win, organizations need to reconsider how they manage and use their data, from creation to end of life.

At present, full-lifecycle data management solutions are costly and complex. The problem is especially acute for small and medium-sized businesses (SMBs), which have a limited and poorly integrated set of options for data management.

Dell's vision is to simplify IT with products, services, and partnerships that make it easy and affordable for SMBs to manage and leverage their information from creation to end of life. We call this approach Intelligent Data Management (IDM). IDM can change the economics of information by reducing cost and complexity while protecting data and making it available in ways that make sense throughout its lifecycle. Part of our IDM strategy will be a new line of the TierDisk family of products to help SMB customers gain control of their data while reducing Total Cost of Ownership (TCO). The first of these products is our PowerVault™ DL2000 integrated disk-based backup solution. Future products, including our recently announced data deduplication solutions with Quantum and EMC, will support the goals of IDM to help IT organizations reduce cost and complexity while giving them more intelligent products to manage their data.